Newsweek Q&A: Jobs on iPods Cultural Impact
Other companies had already tried to make a hard disk drive music player. Why did Apple get it right?
We had the hardware expertise, the industrial design expertise and the software expertise, including iTunes. One of the biggest insights we have was that we decided not to try to manage your music library on the iPod, but to manage it in iTunes. Other companies tried to do everything on the device itself and made it so complicated that it was useless.
Interview conducted by Steven Levy, the chief technology correspondent for Newsweek magazine and author of the recent book, The Perfect Thing: How the iPod Shuffles Commerce, Culture, and Coolness. [ buy from Amazon ]
The Perfect Thing: How the iPod Shuffles Commerce, Culture, and Coolness
Posted by ronn at October 15, 2006 06:47 PM