February 26, 2004

Lucky Bastids!

Lucky Apple Bags?

MacWorld reports on an Apple press event today previewing a new San Francisco Apple Store.

The two story structure opens on Saturday. As an added bonus, the first people in the store have the option of purchasing a mysterious $250 "Lucky Bag" full of 7 or 8 products -- all but one from Apple. The retail value of the contents... reportedly between $600 and $1000.

Despite inquiries, Apple wouldn't give out any details as the contents of the bag.

First San Fran gets the jump on marriage equality, now they get the good (Mac) shit!

UPDATE - 28 Feb 04:

Spymac Report: Lucky Bags
2004/02/28 11:56 | By Michael Simon

According to initial reports, each of the lucky bags sold at the grand opening of the Apple Store San Francisco contained an Apple Wireless Keyboard and Mouse, and a D-Link USB Bluetooth adapter, along with Keynote, iLife, a one-year subscription for .Mac and a 10-percent discount card, and varied between an Airport Extreme Base Station (with modem and antenna port), a 20 GB iPod, or an iPod mini. Rumor has it that one lucky purchaser scored a 40GB iPod.

Apparently, within an hour of the store's opening, all of the $250 bags had been sold. Photos of the bag and its contents can be seen here.

At least one auction has already popped up on eBay, and had received six bids (totaling $330) as of 12:20 p.m. PST.

Apple offered a similar promotion at the grand opening of its first overseas flagship store in Tokyo. Their lucky bags, or fukubukuro, contained six items: an iSight digital video camera, an Apple Bluetooth Mouse, Keynote, a one-year .Mac subscription, a D-Link USB adapter and a one-time, 10-percent discount card.

Apple should do this for every major Mac event and retail opening. Or at least a couple of times in NYC!

Posted by ronn at February 26, 2004 10:35 PM

Maybe it's a mini iPod and the complete cd library of Divine remixes. Posted by: don on February 26, 2004 11:00 PM
Wow. Did anyone ever find out what was in the mystery bags? Why don't we get that kind of stuff, huh? Posted by: PatCH on February 28, 2004 11:20 PM
PatCH: Tell me about it!! I want to get one of these if it ever happens in NYC. Posted by: ronn on February 28, 2004 11:36 PM
Ronn, get in line behind me. I was here first. Posted by: PatCH on February 29, 2004 11:38 AM
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