SLATE trolls for hits
Boxer Rebellion - The underwear ad that's causing a stir
Sometimes, in advertising, it's the simplest ideas that get attention. A case in point: the current Kmart/Joe Boxer commercial in which a man dances happily in his underwear. [ ... ] The commercial and its star have made an impressive splash--but why?
It's bad enough that the article is weeks late. There's also no there there -- in six short paragraphs no one is quoted, the writer simply offers up links to more substantial discussions by George, Jason, and j. -- he also gets Vaughn's last name wrong: it's Lowery, not Lawry!
Posted by ronn at September 10, 2002 01:01 AM